Media Literacy in Today’s Digital Information Environment

• Introduce the concept of media and distinguish between traditional media and digital/new media, exploring common forms such as television, radio, newspapers, websites, social media and digital platforms, as well as the different purposes they can serve, including informing, educating, entertaining and influencing audiences.
• Explore how the media landscape has evolved from predominantly traditional, one-way forms of communication towards an increasingly digital and participatory environment where individuals can both consume and create content.
• Explore how today’s information environment is shaped by traditional media, social media platforms, influencers, content creators, algorithms and emerging technologies.
• Examine how learners access, consume, interpret and share information online and why critical media literacy is an essential digital competence.
• Analyse real-world media examples and identify opportunities for developing learners’ ability to question information, recognise different types of content and engage critically with digital media.

Misinformation, Fact-Checking and Resilience to Manipulation

• Distinguish between misinformation, disinformation, facts, opinions and evidence, and explore common techniques used to manipulate attention, emotions and perceptions.
• Practise hands-on fact-checking and verification techniques, including comparing sources, evaluating credibility, checking claims and examining images and online content.
• Explore pre-bunking approaches and design age-appropriate activities that help learners recognise manipulation techniques before encountering misleading information.

Social Media, Algorithms and Digital Influence

• Explore how social media algorithms, personalised feeds, engagement metrics, influencers and viral content can shape what learners see and how information gains visibility.
• Examine filter bubbles, echo chambers and online influence through practical examples and consider their potential impact on opinions, perspectives and exposure to different viewpoints.
• Develop classroom approaches that help learners question why particular content appears in their feeds and critically reflect on how platforms influence their information environment.

AI-Generated Media, Deepfakes and Synthetic Content

• Explore how generative AI can produce and manipulate text, images, audio and video, and examine the opportunities and challenges this creates for media literacy.
• Analyse examples of AI-generated and synthetic content, including deepfakes, and practise critical questioning and verification strategies for evaluating authenticity, context and credibility.
• Design age-appropriate activities that encourage learners to critically evaluate AI-generated content without automatically trusting—or dismissing—everything they encounter online.

Media, Digital Citizenship and Democratic Participation

• Explore responsible digital citizenship and democratic participation, focusing on rights and responsibilities, respectful online dialogue, ethical content creation and sharing, and constructive engagement with diverse perspectives.
• Examine the role of media in democratic societies, including its contribution to informing citizens, supporting public debate, representing different perspectives and enabling informed participation in civic and democratic life.
• Analyse how social media and digital platforms can shape public opinion and democratic debate, considering issues such as polarisation, echo chambers, manipulation and the amplification of misleading or divisive content.
• Discuss how critical media literacy can empower learners to participate actively and responsibly in democratic life, evaluate competing claims and perspectives, and engage with information without automatically accepting or sharing it.
• Participate in a study visit to ANT1 TV/Radio, exploring source verification, editorial decision-making, responsible journalism and the role of professional media in responding to misinformation, social media and emerging AI technologies.

From Media Literacy to School Action

• Exchange media-literacy practices and experiences from participants’ countries and educational settings and identify opportunities for classroom, cross-curricular and whole-school implementation.
• Design and test practical, age-appropriate media-literacy activities that strengthen learners’ critical evaluation, information and media literacy, and responsible digital participation.
• Develop and present a School Media Literacy Action Plan, defining learner needs, objectives, concrete actions, people involved, resources, timeline and follow-up for transferring course learning into participants’ educational settings.

*Study visits will be selected according to availability

• Study Visit to ANT1 TV/Radio – Participants will experience a professional media environment and explore how information moves from source identification and verification to editorial decision-making, production and publication. Through exchange with media professionals, participants can discuss responsible journalism, misinformation, social media, changing audience behaviours and the impact of emerging AI technologies on contemporary media.